Azuni. Jewellery fit for a princess

Who doesn’t love a little bit of bling?

I do, I do!

As we all become a little more sensitive to the sources of our fancy accessories, we are always on the lookout for ethical jewelry that still has as much sparkle as the ones we would normally pick up in Zara, H&M, or even Pennys. And as much as I have always loved a bit of diamante in my time, I find that of late,

I have become more and more drawn to ‘understated elegance’. Something altogether simpler. Less flash, more class. And if I can hear the story about how it came about, then even better. Enter Azuni. The UK jewellery brand that is the brainchild and passion of Ashley Marshall, former professional chef at The Ivy and The Dorchester. So, this is a man who understands a bit about both bling and class then!


Ashley’s journey started during his travels across South America. During his time here, he immersed himself in a variety of native cultures to uncover their ancient arts and philosophies. He developed strong relationships with indigenous artisans during this time, which resulted in the evolution of Azuni’s first collection of beautiful beadwork.

And so it began. Twenty years later and Ashley has a powerful and stunning range of accessories that is unique down to every piece.


After three years studying at Sir John Cass Faculty of Art, Architecture and Design in London, Ashley’s concept of ‘Urban Tribes’ was born.

He tells us that it is a blend of ancient tribal art-forms with contemporary pop culture and fashion trends.

The Duchess of Cambridge has even taken to the Azuni range. Personally chosen by the Duchess herself, Kate has been spotted wearing Azuni’s drop stone stud earrings on several occasions.

Of course, this drove huge followers to the collection and rightly so.

According to Azuni…

“Now, more than ever, we need to make a conscious decision to support brands that look to support craftsmanship,  and slow fashion worldwide. We are happy that at last more and more fashion brands are joining in what we have always stood for.”

In addition to their commitment to supporting artisans, a percentage of every Azuni purchase goes towards helping to put children in rural Guatemala through education.”

Simple. Personal. Meaningful. and of course, beautiful.

We love this range!

Go to Azuni to view the range now!

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