Headspace while driving with Toyota
Over the past year, the term ‘Mental Health’ has dominated many of our conversations, but never when we talk about driving…
Toyota is set to change all that!
They have launched the Toyota’s ‘Face It Down’ app, which is set to help Irish drivers to become safer and more mindful on the roads (their words) through a recent partnership with the ‘Headspace’ App.
Toyota Ireland is now offering free access to the mindfulness and well-being app Headspace for three months to all users of the Toyota Face It Down road safety app, by reminding drivers to be mindful as they drive and to keep their phones faced down for the full duration of their journey.
Headspace is one of the world’s most popular mindfulness apps with more than 65 million downloads and over two million subscribers. The only thing people need to do to avail of the free three-month Headspace subscription is to complete two journeys using the Face It Down app, and then use the unique code to register on Headspace and start their subscription.
The newest Face It Down incentive, was launched in 2017 in an effort to encourage even more drivers to join the Face It Down movement. Since the launch, Toyota’s Face It Down app has recorded more than 31.5 million kilometres driven in Ireland with phones faced down. Supported and endorsed by Face It Down ambassador, Niall Breslin, more than 50,000 Irish people have downloaded the app and there have been over 56,000 rewards redeemed to date.
And here is the great thing- the free app is available to all motorists, whether they drive a Toyota or not, from Apple Store or Google Play.
Tormey, CEO of Toyota Ireland said, “We are delighted to be partnering with Headspace and giving Face It Down users even more incentives to do the right thing and keep their phones faced down while driving. Our Face It Down initiative is a prime example of our brand promise ‘Built for a Better World’ in action, and while we’re very proud of what it has achieved to date, we are appealing to all Irish motorists to make the app part of their daily driving routine and keep their eyes on the road at all times.”
In-car mobile phone usage by drivers continues to be a major issue on Irish roads. Research conducted by iReach last year found that 59% of Irish motorists look at their phones while driving.
Toyota’s life-saving Face It Down app (which is endorsed by the Road Safety Authority) was developed to help reverse this behaviour. For every kilometre driven with the app engaged and phone faced down, users will earn points that are redeemable against free hot beverages in Circle K and subsidised parking at QPark lots.
We think it’s a rather clever move from Toyota!
*Imagery syndicated by Inpho Photography
We featured it on Toys & Tech on Radio Nova too…
(click the audio link below)
See you next time. Greg G