Is Beauty Really only Skin Deep?

We like to think not.

But the contents of our makeup bag may tell a different story. Our trusted friend (and sometimes foe) – and the limb that most of us simply could not consider being detached from..

How many of us have misplaced the bag with all it’s eye-enhancing, lip plumping contents and spiralled into a feeling of terror and despair?

At Wasted, we feel that it is time for us to really look at our addiction (No? Just me?) to these beauty products and honestly ask oursleves how much of it we really need. Or actually even want (now that we realise that it will NOT reverse the signs of aging or give us 40% bigger lips :)).

For most of us, it has become a habit, a way of making ourselves feel better. But, most of the time, the ‘high’ we get is fleeting and we are now stuck with yet another beauty product that won’t get used. We are asking you to try to consider the waste and try to think about the packaging that will be destined for landfill. We should at least try to use up a product entirely before going out to buy a new one. It will be easier on our pockets too.

We are here to encourage you you to try to stop buying stuff you absolutely don’t need and bring you some ideas that will help you along the way. 

We love to hear about new sustainable and responsible beauty products, so please email us here at Team’s Beauty ‘hack’ to get you started…

Lots of makeup ranges (including MAC) have refill options available when you run out. AND they reward you with a new product when you bring back 6 empties. Lush products also offer a similar scheme and their products are gorgeous. L’Occitane don’t even insist on their own brand of used or empty products – any empties will do – AND they will give you 10% off your next purchase.

It isn’t just about high quality ingredients anymore, its about thinking about the long-term impact of their impact on the environment. Palm oil, for eg, is causing widespread deforestation and causing the extinction of many of our animal species, so avoiding products that contain this is a place to start.

Many of today’s exfoliating face and body washes use polyethylene-a plastic substance-to create scrubbing /exfoliating Microbeads. These are eventually eaten by fish in our oceans. Estimates are that one facial cleanser tube contains 350,000 beads. They are present in toothpastes too, so keep an eye out.

There is a much wider selection available than there used to be. Of course  we see lots of health shops stocking great products (I have seen an impressive range in Holland & Barrett for etc), but these products are becoming more and more main stream as the cosmetic industry are forced to look at their impact on the environment. To be fair, there are more options for skincare than makeup right now, but sustainable and eco friendly makeup will come along as demand increases. will keep you informed of new products as they emerge.

Let’s be honest, the disposable razors are handy, but you cannot tell me that they are as good? Buying disposable all of the time will quickly add up cost wise and they are almost impossible to recycle. Have a think about a disposable razor ending up in the sea…

Go through your products once a month if you can and put aside what you do not use – it’s likely that a friend or a sibling might. Everyone loves getting new cosmetics and often, you will discover after one go that it doesn’t work or you. But what doesn’t suit you, might just be perfect for someone else. If it will save them going out to buy the same product themselves, it’s less waste.

We all know how we behave when we have a favourite product that’s about to run out? (Cutting open foundation tubes anyone?). We desperately spare what we have left. If you can try to adapt the same attitude towards all your products – they will last longer. Treat each product like it’s about to run out and you cannot replace it straight away. How many of us have wasted tons of product (especially when it’s new) by using far more than we need to. Mix a smaller amount of foundation with moisturiser on a day that you don’t need as much coverage.

We know that they were the saviours of getting home too late or being too lazy to take the makeup off. But really, we have to stop buying these now. They are virtually impossible to dispose of and are having a horrible impact on our water systems and oceans. They remain forever in landfills and therefore, our earth. Babywipes, cleansing wipes, sanitizer wipes, they need to go – and thankfully the cosmetic industry seem to be slowly taking them out of production (thank you Holland & Barrett for taking the lead!) Many retailers have come up with biodegradeable alternatives, but, in our opinion, it really is far more satisfying to use a muslin cloth (or regular face cloth) and we feel that it is better for your skin too.