What exactly is Fast Fashion?

Did you know that our world’s population buys 400 per cent more clothes than we did two decades ago?

The definition is Fast Fashion and it refers to how much and how fast clothes are produced and bought by us.

And these days we can afford it because the prices of these items are so low these days. How? Because the manufacturers (some) take advantage of or exploit poor working standards in the developing world.

For example, did you know that the production of one cotton T-shirt requires the equivalent of almost four years of drinking water for the average person.

But there is a change happening. Buyers and designers across the world who want to see the industry behaving a little better towards it’s environment and those that participate in it.

The Irish Times have recently referred to it as a ‘Blue Planet’ moment.

Read the full article here: The fashion industry’s Blue Planet moment