Nissan has had a challenging few months, but this hasn’t stopped the car manufacturer unveiling its most advanced electric car yet.

Nissan unveiled the Ariya at the soon-to-open Nissan Pavilion in Yokohama, Japan. The Nissan Ariya is a high-performance coupé crossover filled with autonomous driving technology, clever safety features, and voice-activated controls.

The Ariya has a range of up to 310 miles between charges, while the top-of-the-range model is capable of 0-62mph (100kph) in just 5.1 seconds. It is built on a new Nissan/Renault/Mitsubishi Alliance platform.

Drivers can check the status of the Ariya’s battery before they leave the house and once you put in a scheduled destination, the Intelligent Route Planner will send a reminder when it is time to depart, keeping your day on-track.

With a minimalist dashboard, you have no conventional buttons, but rather a voice-activated display. Once you’re inside the car and say “Hello Nissan” or “Hey Nissan,” you can ask for information about your travel route, including searching for points of interest.

What will it compete with in the market?

It is placed to compete with the Tesla Model Y crossover and other new electric SUVs including the Audi e-Tron, Ford Mach-E and Hyundai Kona EV.

Is there a rebrand for Nissan?

The Ariya is the first production model to represent Nissan’s new electrified brand identity, where electrification and AI technology will be standard.

The Nissan Ariya sports Nissan’s new logo, also made its world premiere this month. Symbolizing the company’s dedication to keep innovating for new generations of customers, it will be on all upcoming Nissan models as they’re introduced.

However, the company name remains at the centre of the logo, making sure that the instantly recognizable brand still takes pride of place.

When can we get our hands on one?

The Ariya sets the pace for Nissan’s plan to roll out 12 new models in 18 months. We are expecting to see the Ariya here in the Autumn 2021.

Have a listen to my review on Toys for Boys @Radio Nova

Greg Gaughran, Wasted.ie