Wasted.ie – About Us
For as long as most of you reading this can remember, there has been much talk about the environment and the harm we inflict on our planet, just by simply being here.
We see shocking images flooding our screens everyday and they leave us feeling ashamed, guilty and awkward.
For a long time it was simply background news, in another corner of the world, while we watched on from the comfort of our living room sofa, only to settle back a few minutes later, into the latest episode of whatever reality show has taken over our lives this week.
But about 10 years ago, this talk of climate change started to get serious. We started to embrace less environmentally hostile products, more ethically sourced goods and conversations about electric cars and Keep Cups started to become a little more frequent.
Today, climate change has now become the hottest topic of conversation. And it’s not going away.
We established Wasted.ie because we want to help people to understand that, by embracing small changes in our home, in our workplace – in our own communities, we can all make a difference together.
Wasted.ie is a platform for advice and information on living a more sustainable lifestyle.
Because, whatever your opinion is and how engaged you might be on this subject, this issue is very real, the problem needs to be addressed and the responsibility needs to be shared.
Thanks for stopping by….we hope to see you again!
Mary O’Sullivan (CEO)
Mary O’Sullivan has spent the last 20 years managing the commercial, PR and marketing activities within the media industry and has been an integral part of the start-up phases of new broadcast media and outdoor advertising platforms in Dublin.
She believes that people are far more media and advertising savvy than some brands give them credit for these days, but feels that we need to work hard to make people truly understand the reality of climate change.
Mary’s interest in climate change and sustainability comes from her family background, although, she admits that it has only become important to her in recent years.
‘My family has always been interested in the environment and we were brought up having an appreciation and respect for nature. We were not ‘hippies’ or ‘tree huggers’ by any means, but my parents always instilled a ‘don’t be wasteful’ attitude in us all.’
When her family became involved in more pro-active environmental initiatives in Galway, she started to become more informed and started to realise the true importance of sustainability.
“Before this, like everyone, I wanted to make changes, but I didn’t know how to go about it. I figured that there must be lots of people like me. Wanting to do something, but not knowing where to start.”
And that’s where the idea for Wasted.ie was born.
“I realised that we needed a place where people could find the information they needed to make positive changes towards decreasing waste. We cannot assume that everyone knows about Climate Change and the carbon footprint, because they don’t. They are learning and don’t want to be talked down to or shouted at. They do want to help, but they need to know how. They need to feel that small changes from them can really make a difference.”