About Wasted Media Group

We are a team of media and advertising people who have been in this great industry for 20 years. Working with brands across traditional and digital media, we came to the conclusion that both landscapes work better by working together. With the solid relationships we have built over the years in the industry, Wasted Media Group provides full media support to new and existing brands looking to be heard in a cluttered media landscape, by helping them to engage directly  with a growing eco-conscious audience.


About Wasted.ie

As we looked for media outlets to help us promote these brands, there appeared to be no platform available where this audience could find information and advice on how they could easily live a more sustainable lifestyle. And so Wasted.ie was born.

Wasted.ie now has a strong, growing audience who have an appetite for changing their attitude towards waste and sustainability. Our mission is to provide news, information, advice and stories about the positive shift happening towards more sustainable brands and products. Wasted.ie is a lifestyle led, digital magazine platform providing a unique and dedicated space for people to get practical advice, information and inspiration.

Our Focus: To talk about Food, Fashion, Home, Beauty, Holidays, Motoring Wellness, and everything in between. We aim to promote planet-friendly products, initiatives and events to our growing audience. We want our audience to be informed of any new and established brands and companies in the market and to encourage them to engage with products that they may not normally consider, or be aware of.

About The Wasted Media Team

Wasted Media Group was established to bring a voice to brands, products and communities that have ‘green-ness’ and sustainability at their core. We are a team of media professionals, journalists, influencers and digital marketing nerds, with many years under our belts in Advertising, Journalism, Broadcasting, PR, and even Finance. We should be jaded with today’s media landscape, but we love it.

Having spent so many of our years working with large organisations, calculating billable hours, watching the clock and putting the company bottom line ahead of client needs, we decided that we wanted more. To do more. To be more.

We are a team that believes in giving the right brands a voice that they deserve. Because now, more than ever, they need to be heard.


Mary O’Sullivan (CEO)

Mary has spent the last 20 years managing commercial, PR and marketing activities within the media industry. She has been an integral part of the start-up phases of new broadcast media and outdoor advertising platforms in Dublin. She believes that Consumers are actively looking to engage with brands that are taking the sustainability of our planet seriously.

As CEO and co-founder of the Wasted Media Group and Wasted.ie, Mary insists that the growth of eco and sustainable brands need an experienced voice in a crowded media landscape, so she established this multi-media agency to do just that.

She frequently participates in events that promote all areas of social and corporate responsibility in our society. She also speaks at events that aim to further educate audiences about  living a more sustainable lifestyle.

Mary is also the co-founder and CEO of the Wellness site I’m Okay.


Partnering with Wasted Media Group

Since establishing Wasted Media Group and launching Wasted.ie, we have garnered a growing support with an audience looking for help, advice and a positive journey to embracing a more sustainable lifestyle for themselves and their families.

According to a recent Forbes survey*, 77% of people polled wanted to learn to live more sustainably. An Irish Times B&A study** in 2019 found that 51% of respondents chose products on the basis that they were sustainable.

Our audience want to know about alternative and sustainable energy, electric cars, eco-friendly and organic household & beauty products or how they can holiday in a way that is kind to our environment.

Wasted.ie now serves an engaged and pro-active audience looking for answers. We want to offer our visitors the opportunity to find out more about the brands on our shelves. We want them to hear from the companies and organisations that are truly engaged in making their goods more environmentally friendly.

Finally, we want to provide an informative and user friendly experience in a positive space, where they can get accurate and helpful information each time they visit.

* Forbes Survey published July 2019, conducted across the US and Australia by Southern Cross University

** Sign of the Times survey by Behaviour & Attitudes, conducted Jan/Feb 2019 and published by The Irish Times April 2019


Want to work with us?

Our hope is to promote all those working towards a sustainable future. They are the large organisations with progressive recycling initiatives and the brands engaging in organic practices. But it’s also the smaller retailers, the ‘grass-roots’ brands that are doing their bit and need some support from us to promote their great products.

In order to continue to support our audience, we in turn, look for support from national and international brands that are on the same page as us and see the value in supporting our pursuit of sustainability across the board.

We are always looking for partners, brands, advertisers and companies to work with, so if you feel that we are a company that matches your brand mission, please feel free to get in touch with us for a chat and we can go from there.

You can contact us any of the following ways:

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